The best brands and innovations I learned about during my weeks spent in Seoul.
What happens when a men’s grooming journalist lands in the global capital of skincare? He gets a suitcase full of serums, masks, and high-tech gadgets… and plenty of fodder for a video dedicated to the best K-Grooming finds of the trip.
During my recent visit to Seoul, I spent days exploring both heritage brands and buzzy newcomers that redefine what “men’s skincare” can look like Stateside. From glass-skin hydration to scalp serums powered by exosomes, Korean innovation continues to set the bar for what is coming next in grooming.
In this video, I share my favorite discoveries across skincare and hair care, spotlighting products that deliver clinical-level results with effortless routines. You will see everything from Medicube’s collagen-packed devices and serums, to Skin1004’s calming Cica-based formulas, to Dr. Groot’s strengthening shampoos that target thinning hair. (Yeah, it’s not all skincare.) This one’s is a full tour of modern Korean self-care, designed to help you build a smarter, simpler daily regimen.
After you watch, shop my complete Seoul haul below—each item is linked through Olive Young, YesStyle, Stylevana, and SkinCupid, all of which ship directly to the United States. Whether you are curious about K-beauty or already building your own Korean-inspired routine, these are the products worth knowing (and worth importing).
WATCH THIS VIDEO:
💈 SHOP THIS VIDEO:
Most of these (sunscreens aside) ship direct from Amazon US, too. Providing those links first, when possible.
MEDICUBE
- Medicube Collagen Night Wrapping Mask
- Medicube Age-R Booster Pro wand
- Medicube Collagen Jelly Cream
- Medicube Vitamin C Capsule Cream
- Medicube One Day Exosome Shot
- Medicube Zero Pore Blackhead Mud Mask
- Medicube PDRN Pink Peptide Serum
- Medicube Zero Pore One Day Cream
SKIN1004
- Skin1004 Ampoule Foam
- Skin1004 Probio-Cica Enrich Cream
- Skin1004 Probio-Cica Intensive Ampoule Serum
- Skin1004 Tone Brightening Capsule Ampoule Serum
- Skin1004 Hyalu-Cica Water-Fit Sun Serum SPF50+
- Skin1004 Poremizing Quick Clay Stick Mask
B.READY
- B.Ready Airy Hair Paste
- B.Ready Airy Hair Spray
- B.Ready Airy Hair Grooming Tonic
- B.Ready Cicaffeine Trouble Reset Serum
DR. GROOT
HOUSE OF DOWHA
BEAUTY OF JOSEON
- Beauty of Joseon SPF 50
- Beauty of Joseon Calming Serum
- Beauty of Joseon Brightening Serum
- Beauty of Joseon Red Bean Refreshing Pore Mask
AESTURA
PHYSIOGEL
INNISFREE
- Innisfree Green Tea Enzyme Vitamin C Brightening Serum
- Innisfree Green Tea Seed Hyaluronic Serum
- Innisfree Green Tea Seed Hyaluronic Acid Cream
VT COSMETICS REEDLE SHOT
The Newsletter: Subscribe to Blue Print by Adam Hurly
The best grooming gadgets, new products, gift guides, and game-changing advice—all inside our free newsletter. (Plus occasional big-ticket giveaways, too!)
You may unsubscribe at any time. By signing up, you agree to the Terms and Conditions, Use Policy, as well as our Privacy and Cookie Policies. You also acknowledge our site Disclaimer.