Thank you for using our links to make your purchases; we may earn an affiliate commission, including but not limited to Amazon’s Associate Program. If possible, please prioritize brands’ own websites when they are provided by us.
I’m one of those people who receives all the newest grooming product launches as they roll out. It’s a good gig—but there is a lot of noise to cut through.
To me, these are the 24 most notable (+ memorable) launches of the past year—those that should leave some mark on the industry or feel like a significant milestone for the consumer, the category, or even the brand itself.
This makes PrettyBoy 2 for 2 on launching sensational sensitive-friendly products—after their terrific Revival Gel Moisturizer set the pace.
Well, Ursa Major made me like face scrubs again thanks to this dual-action exfoliant. Perfect for beard dandruff mitigation, too.
Buy: Ursa Major / Amazon
The highly lauded, super-natural barbershop brand takes a big step into skincare—and we’re all better off for it.
Buy: Church California
Gold-encapsulated, time-release peptides power this bedtime serum—noticeably firmer, brighter skin is but a bottle away.
Buy: Nocturnal
A lifesaver for Zoom calls, picture days, and on-camera talent—this one “blurs” complexion with its satin finish, neutralizing the appearance of blemishes.
An elegant, easy-blend facial SPF that rivals anything from the EU and Asia. Honorable mention for the year goes to Vacation’s delicious After Sun fragrance, in its aloe-melon-G&T glory.
Self tanners are back, except now they’re actually useful. Enhanse gives you a base glow and an even tone, no orange whatsoever.
Buy: Amazon
The innovative and invigorating AKT expanded on its cult-favorite deos with this waterless body wash concentrate. (Try the new body balm too!)
Buy: AKT
All the big-name brands released whole body deos this year, but only Dove’s spray-on is worth the investment. Great for groin and feet alike.
The indie barbershop brand out of San Diego with truly exciting formulas—this one is a dense, paste-like texturizer.
Buy: Amazon
Sachajuan built out its texturizing short-hair stylers this year, and this lightweight cream is an all-time best (for all hair lengths and types).
Buy: Sachajuan
Don’t cut your own hair… unless you have this device that navigates every awkward angle with aplomb.
Buy: Amazon
In addition to minoxidil + finasteride in this formula, the antimicrobial dandruff-fighting ketoconazole is also proven to reduce follicle-shrinking DHT on the scalp.
Get Rx: Hims
Tretinoin improves absorption of those key hair-growth ingredients (minoxidil and finasteride), thus maximizing their benefits.
Get Rx: Ro
The barber-beloved brand issued this plastic-shelled, budget-friendly version of its iconic trimmer.
This dopp-friendly device provides the same muscled-up results as the bestselling (much larger) Arc5 shaver—small could be the new standard in e-shavers.
Supply’s SE Razor is the greatest ever—and these new disposable versions are a close second. (They last 10 shaves, too.)
*Made with 65% ocean-bound plastic and 35% wheat straw.
Buy: Supply
Aged in oak barrels—a trio of true artistry. I go for Reasons, most guys will choose Outlands.
Buy: Reasons / Outlands / Lustre
Beyond wearable. Goosebump-inducing and to die dor.
Buy: Heretic
If Rufus Wainwright was a fragrance. My favorite smell of the year.
A water-based evolution for the world’s best seller. It pisses off purists, and yet it’s brilliant
So extra, so colorful, so confident—and yet so affordable. How!?
Buy: Horace
The low-cost, high-qual hits keep coming from Huron, this one sea breezy and mind clearing.
Issey’s last ever. You went out on a refreshing high note. Could be iconic.
Buy: Issey Miyake (In US From January 2025 / In EU from 2024)
Be sure to check out the evolving list of our “Blue Ribbon” winners for the Best Men’s Grooming Products of All Time.
You can watch Adam outline the first 10 Blue Ribbon winners in this video from the Blue Print by Adam Hurly YouTube Channel:
And how does this rotary shaver stack up against its predecessor, the S9000? by Adam…
We went by the Istanbul HQ of Nishane for an in-person introduction and a sniffing-through…
Part of a hair transplant web series (covering the procedure + recovery + regrowth +…
Watch the 18-month process play out in this informative hair transplant web series. by Adam…
Top men’s fragrance picks (mass and niche alike) from veteran grooming editors GQ, Esquire, Forbes…
Rogaine’s 2-in-1 Thickening Shampoo Conditioner marks the brand’s entry into the hair care space. Is…
The best grooming gadgets, new products, gift guides, and game-changing advice—all inside our free newsletter. (Plus occasional big-ticket giveaways, too!)
