I’m one of those people who receives all the newest grooming product launches as they roll out. It’s a good gig—but there is a lot of noise to cut through.
To me, these are the 24 most notable (+ memorable) launches of the past year—those that should leave some mark on the industry or feel like a significant milestone for the consumer, the category, or even the brand itself.
Jump To: Face + Body / Hair + Hair Loss / Facial Hair / Fragrance
Face + Body Care
PrettyBoy Fresh Start Gentle Gel Cleanser
This makes PrettyBoy 2 for 2 on launching sensational sensitive-friendly products—after their terrific Revival Gel Moisturizer set the pace.
Ursa Major Green Slate Mineral Polish
Well, Ursa Major made me like face scrubs again thanks to this dual-action exfoliant. Perfect for beard dandruff mitigation, too.
Buy: Ursa Major / Amazon
Church California – Skincare Launch
The highly lauded, super-natural barbershop brand takes a big step into skincare—and we’re all better off for it.
Buy: Church California
Nocturnal Polar Night Renewal Serum
Gold-encapsulated, time-release peptides power this bedtime serum—noticeably firmer, brighter skin is but a bottle away.
Buy: Nocturnal
Dr. Dennis Gross DermInfusions Blur + Repair Cream
A lifesaver for Zoom calls, picture days, and on-camera talent—this one “blurs” complexion with its satin finish, neutralizing the appearance of blemishes.
Vacation Shake Shake SPF 50 Mineral Milk Face Sunscreen
An elegant, easy-blend facial SPF that rivals anything from the EU and Asia. Honorable mention for the year goes to Vacation’s delicious After Sun fragrance, in its aloe-melon-G&T glory.
Enhanse Jet Set Face Clear Face Self Tanner
Self tanners are back, except now they’re actually useful. Enhanse gives you a base glow and an even tone, no orange whatsoever.
Buy: Amazon
AKT Body Wash Concentrate
The innovative and invigorating AKT expanded on its cult-favorite deos with this waterless body wash concentrate. (Try the new body balm too!)
Buy: AKT
Dove Men+Care Whole Body Deo Spray
All the big-name brands released whole body deos this year, but only Dove’s spray-on is worth the investment. Great for groin and feet alike.
Hair + Hair Loss
Brightside Textured Cream
The indie barbershop brand out of San Diego with truly exciting formulas—this one is a dense, paste-like texturizer.
Buy: Amazon
Sachajuan Ocean Mist Texturizing Hair Cream
Sachajuan built out its texturizing short-hair stylers this year, and this lightweight cream is an all-time best (for all hair lengths and types).
Buy: Sachajuan
Wahl Self-Cut Pro Cordless Hair Clippers
Don’t cut your own hair… unless you have this device that navigates every awkward angle with aplomb.
Buy: Amazon
Hims Rx Hair Loss Spray – with Ketoconazole
In addition to minoxidil + finasteride in this formula, the antimicrobial dandruff-fighting ketoconazole is also proven to reduce follicle-shrinking DHT on the scalp.
Get Rx: Hims
Ro 3-in-1 Topical Hair Solution with Tretinoin
Tretinoin improves absorption of those key hair-growth ingredients (minoxidil and finasteride), thus maximizing their benefits.
Get Rx: Ro
Facial Hair
Bevel SE Trimmer
The barber-beloved brand issued this plastic-shelled, budget-friendly version of its iconic trimmer.
Panasonic Arc5 Palm-Sized Electric Razor
This dopp-friendly device provides the same muscled-up results as the bestselling (much larger) Arc5 shaver—small could be the new standard in e-shavers.
Supply Disposable SE Razors
Supply’s SE Razor is the greatest ever—and these new disposable versions are a close second. (They last 10 shaves, too.)
*Made with 65% ocean-bound plastic and 35% wheat straw.
Buy: Supply
Fragrance
Amouage Essences Trio (Reasons EDP)
Aged in oak barrels—a trio of true artistry. I go for Reasons, most guys will choose Outlands.
Buy: Reasons / Outlands / Lustre
Heretic Parfum Nosferatu Eau de Macabre EDP
Beyond wearable. Goosebump-inducing and to die dor.
Buy: Heretic
Gabar No. IV (Nolita) Rise EDP
If Rufus Wainwright was a fragrance. My favorite smell of the year.
Dior Sauvage Eau Forte
A water-based evolution for the world’s best seller. It pisses off purists, and yet it’s brilliant
Horace Oud Rose EDP
So extra, so colorful, so confident—and yet so affordable. How!?
Buy: Horace
Huron Sea Salt + Driftwood EDP
The low-cost, high-qual hits keep coming from Huron, this one sea breezy and mind clearing.
Issey Miyake Le Sel d’Issey EDT
Issey’s last ever. You went out on a refreshing high note. Could be iconic.
Buy: Issey Miyake (In US From January 2025 / In EU from 2024)
More Top Men's Grooming Products
Be sure to check out the evolving list of our “Blue Ribbon” winners for the Best Men’s Grooming Products of All Time.
You can watch Adam outline the first 10 Blue Ribbon winners in this video from the Blue Print by Adam Hurly YouTube Channel:
